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PopUps Friend or Enemy?


Let's pretend that you have decided to read more about something so you do a search online. You select one of the results that Google has called up for you and click it. Then you get an unfortunate surprise when the page loads. Instead of finding the page that is designed to have the content you need, you are forced to handle a pop up. The pop up is an irritating advertising campaign and no matter how many times you try to close it, it won't go away--unless you offer it your e-mail address. Finally you simply close your browser once and for all because you are so frustrated. The site owner has won!

So many individuals really really detest pop ups and they have a acceptable reason to feel that way. They are bothersome. They are usually intrusive. When they play songs or other noises on auto-pilot they get you in trouble at your workplace or with the people in your family who are also in the room. They make insane promises. They need that you type in private information into them if you want them to close. Some of them even install malware and cookies into your pc. There are not very many people who actually like encountering pop-ups and yet most IMers continue to use them. Why?

The serious truth is that IMers use pop up ads because they get the job done. They order attention. They allow them to generate e-mail marketing lists. It has been proven again and again that a pop up ad will generate more opt ins than an opt in box placed in a sidebar or in the body of a web page. They have even been known to help make sales. Unfortunately, these stupid web pests really get the job done and, until somebody thinks of something better, most IMers are going to keep using them. Instant Cash Business Ideas


Obviously, however that doesn't mean that the Internet Marketers ought to continue using them. What is the benefit of an e-mail address that's only gotten through duress? Usually what happens is the person just opts back out of your list as soon as they acquire the first e-mail from you or maybe your company. How beneficial can page viewers be when most of it clicks away because it is offended by your ad? Obviously you need to earn money, but is this actually your best option? There needs to be a better solution for someone who aspires to make and build an e-mail list to help them sell things.

The truth is actually this: if you have a good product, you aren't going to need a pop up if you can present that product well. Concentrate on making a very high quality product or service so that you don't have to rely on irritating pop up ads to do the job for you. Create your sales and splash pages in a persuasive tone. Grab the reader's interest after which you can don't give it back using just the power behind your copy and site content. The simple fact is that a web Marketer will only find achievement and profit online if he or she creates something that someone else finds valuable. No pop up banner ad will ever be able to change the true value of a product.