Parimatch Partners Manchester United For Asia And MENA

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Parimatch is taking advantage of Manchester United's substantial fanbase throughout Asia and MENA, a multi-year contract has actually revealed.


The Premier League side has already accumulated quite a large following around these parts of the world. Thousands fly in to experience Old Trafford, while millions more tune in from their homes to witness United's fixtures live.


As the club's official betting partner in Asia and MENA, Parimatch will make certain to capitalise on those numbers, pushing engagement a lot more when fans tune in for the broadcasts.


The partnership started on Sunday 17 August with the club's Premier League opener against Arsenal. The deal will see Parimatch branding function across Old Trafford LED panels at every home video game throughout the rest of the season.


Marc Armstrong, Chief Business Officer of Manchester United, stated: "We are delighted to welcome Parimatch as a new partner of Manchester United in parts of Asia and MENA.


"Parimatch has an excellent record of working with leading sports organisations and we look forward to developing a successful relationship that engages our fans in these key regions."


The Cyprus-based sports betting brand will also take the experience outside the pitch for fans in Asia and MENA, using access to club giveaways, VIP tickets, and other exclusive initiatives - taking United an action closer to those distant supporters.


Sergey Portnov, CEO of Parimatch, added: "When we see success, we acknowledge it immediately. Manchester United whatever we stand for - ambition, quality, and an uncompromising drive to prosper.


"This partnership exceeds service; it has to do with signing up with forces with a club that commands regard across Asia and MENA. We develop bridges where others see barriers.


"Together with Manchester United, we're not simply reaching fans - we're creating experiences that will specify how football collaborations should work."


Manchester United not the only one


Parimatch holds over 30 years experience in both sports wagering and gaming, and has formerly been an active sponsor of Premier League groups.


At the turn of the decade, the business ended up being the official European betting partner of Everton. A comparable deal was later on reached with Leicester City.